Agnes Smith Design
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Porch Light Initiative

PORCH LIGHT INITIATIVE BRANDING

Porch Light Initiative is an initiative that works under Mural Arts in Philadelphia, focusing on mental health and addictions with the goal of using art as a form of healing. The goal for the branding of this project was to capture all the sides of Porch Light Initiative. I created patterns embodying light and positivity that were inspired by different cultures to symbolize arts and people coming together. This concept and imagery are used to form a mural of its own, capturing all of Porch Light's work.

Art Direction: Alice Dreuding (Tyler School of Art)    Deliverables: Logo, Website, Bus Shelter Ads, Business Cards