PORCH LIGHT INITIATIVE BRANDING
Porch Light Initiative is an initiative that works under Mural Arts in Philadelphia, focusing on mental health and addictions with the goal of using art as a form of healing. The goal for the branding of this project was to capture all the sides of Porch Light Initiative. I created patterns embodying light and positivity that were inspired by different cultures to symbolize arts and people coming together. This concept and imagery are used to form a mural of its own, capturing all of Porch Light's work.
Art Direction: Alice Dreuding (Tyler School of Art) Deliverables: Logo, Website, Bus Shelter Ads, Business Cards